Hotel Online Bookings
Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and booking sites. After the pandemic in 2021, Google searches for hotels increased by 92%. According to statistics, more than 90% of travelers will do research online, and 82% will complete their booking online.