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Topic - Hotel Distribution

Hotel Distribution
Glass building exterior in Madrid - Unsplash

Trends to Watch in Global Hotel Distribution: Fintech, Artificial Intelligence, and Regulatory Changes - By Andrea Daniels

The hotel distribution landscape is facing potential transformation, driven in part by the entry of fintech and big banks. As the industry looks ahead, several other key factors such as Artificial Intelligence (AI), data privacy, regulatory changes, and evolving distribution channels could shape the strategies of global hotel distribution. I explored these trends and their implications for the current and future state of hotel distribution with HSMAI’s Global Distribution Advisory Board – here’s a compilation of what we discussed.

Hotel Distribution

How to Create Alignment from a Fragmented Booking Funnel - By Steffan Berelowitz

While leisure and even group travel is starting to rebound en masse, from shifting markets to consumer privacy changes, there’s just no denying the extent to which the pandemic has reshaped the hospitality industry. Major shifts in guest expectations and the role of digitization are impossible to ignore when it comes to preparing for future success.

Hotel Distribution
A travel booking screen on a latop - Source ABTA

Hotel Booking Health Check: Are You Failing for the Right Reasons?

The current hotel distribution landscape is a complex network of in-house or external connected systems. All these systems have different levels of technology maturity. This complex ecosystem results in points of failure in the distribution of inventory across partners. Any failure across this chain of systems may impact a hotel’s revenue. Minimizing the many points of failure can contribute to hotel profitability.

Hotel Distribution

Insights: How Your Conversion Rate is Affected by Parity Performance - By Steffan Berelowitz

In 2021, Pegasus (now part of Cendyn) analyzed eCommerce performance across a data set of 67,000 availability searches across multiple hotels segments and sizes to determine the impact of parity performance on booking engine conversion rate, with the main goal of determining the following question: How is your conversion rate influenced by the price of your hotel on major OTAs, without the presence of any direct booking or OTA comparison tools?

Hotel Distribution

Nominations Open for Innov8 in Vienna

Encouraging innovation in hotel distribution is in our DNA. Innov8 at the HEDNA Vienna conference celebrates eight innovative companies that are changing the face of hotel distribution and payments. Recommend a ground-breaking upstart that you admire or nominate your own cutting-edge company or product- either way, help HEDNA recognize the innovators, the change-makers, and the leaders of tomorrow.

Hotel Distribution
Airbnb and Google logos

Can Airbnb and Google Disrupt the Hotel Distribution Industry?

Two online heavyweights are introducing additions to their platforms that might turn the industry upside down, ultimately causing a disruption of leading OTAs and other travel distribution companies. The news from Airbnb can’t be a surprise. Google, however, might expand beyond our expectations.