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Topic - Competitive Benchmarking

Competitive Benchmarking

Unlocking Hotel Growth: Harnessing Data Driven Benchmarking to Outperform Competitors

For revenue managers, there has been a real shift in the landscape, making benchmarking an even more important tool to turn to. Faced with more layers of complexity, and fast-moving competitors, it has become more difficult to track how your performance measures up against your market in a way that matches the dynamic nature of the modern hotel industry landscape.


Competitive Benchmarking

The State of Hotel Website Traffic - By Julia Kramer

Our Digital Experience Team just compiled an infographic detailing the most important digital experience trends in hospitality, based on analysis of hotel shopping and booking data throughout 2018. Data gathered across thousands of website sessions shows how the ways guests shop are changing, giving us a view of that evolution in consumer behavior.