Surveys show that, even though Generation Z adults may not have reached their peak earning years, they may be more willing to spend money on leisure travel than their Gen X and Baby boomer peers.
The youngest generation of adults is already traveling frequently and expects brands in the space to be inclusive and accessible to everyone, writes travel & hospitality analyst Lindsey Roeschke
Compared to their predecessors, Gen Z consumers have an even deeper affinity for, comfort with, and adaptability to all things tech (and the ever-evolving changes which accompany that).
Travel brands eager to engage with young consumers have for years focused on one key segment: millennials. Cut to 2021, and many of those consumers - now climbing in age between 25 and 40 - are balancing the costs of families and mortgages on top of extracurricular spending.
For Gen Z, Instagram is the top source of inspiration when deciding on a vacation destination
From ambitious bucket lists to adventure-packed itineraries, Canadian Gen Z travellers can't wait to experience the world
New Research from Expedia Group Media Solutions Illustrates How Younger Generations are Shaping the Future of Travel