The Ascend Hotel Collection, part of Choice Hotels International, Inc. (NYSE: CHH), opened 2023 with an impressive first quarter, further solidifying its status as the industry's largest upscale soft brand collection with over 330 hotels open or in development worldwide.
In the intervening 15 years, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent, unique hotels to access national sales and marketing platforms, reservation systems and loyalty programs without losing their character and community focus.
Choice Hotels International, Inc.'s (NYSE: CHH) Ascend Hotel Collection recently added four properties to its portfolio of hotels: Haywood Park Hotel in Downtown Asheville, North Carolina; Elevate Hotel at Sierra Blanca Ruidoso in Ruidoso, New Mexico; The Inn at Leonardtown in Leonardtown, Maryland and The Leo Collection Detroit in Lincoln Park, Michigan.
The newest additions are located in Miami Beach, Florida; Savannah, Georgia; Morgantown, West Virginia; and Burlington, Vermont.
The Ascend Hotel Collection recently added several hotels in popular drive-to locations for travelers ready to explore again while also staying close to home.