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Travel Journalism Awards

3 of the Most Thought-provoking Stories in Travel and Events Journalism

Earlier this week in the crypt of London’s St. Paul’s Cathedral, travel and meetings & events journalists and editors from around the world gathered at a sprawling refectory table overlooked by Lord Nelson’s tomb for the 19th Business Travel Journalism Awards 2022. 






Customer Retention

The Art of Retention and Sun Tzu's Art of War - 3 Important Lessons About Keeping Clientst - By Maura Geertsma

A former global sales leader, I have long been inspired by ancient tome The Art of War by Chinese philosopher and military general Sun Tzu. I lived in the Asia Pacific region for many years, and the influence of Chinese writers and philosophers made even more of impact on me. Sun Tzu’s philosophies are still frequently referenced, not least in relation to business strategy and management.



Voice Assistants

Alexa, Reserve My Seat: Will Voice Activation Change the Future of Travel?

Back in 2012, Google launched voice search, which at the time was somewhat of a novelty. Since then, voice activation has become increasingly widespread. One estimate by digital agency DBS Interactive puts the percentage of adults using voice search at least once per day at 41%. Everything from asking your smart speaker for the weather forecast to turning the lights on and off is becoming common place