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Topic - Booking.com


Market Report Europe

European Accommodation Barometer Summer 2023: To Put It in Three Words - Travel is Back!

The European hotel and accommodation sector is preparing for a historic year. Economic sentiment among European hoteliers is in many places exuberant, reflecting two consecutive 6-month periods of strong growth in occupancy and average daily prices as well as a positive outlook for the future. In fact, nearly half of European accommodation businesses expect 2023 to be the year of the highest revenue in the history of their establishment.



Bleisure Travel

The Rise of Bleisure: Combining Leisure with Business Travel

After a few years of restricted movement, people are keen to make the most of travel opportunities — it seems even as part of their work. Employees are making the decision to enhance corporate travel opportunities with rest, relaxation, and adventure — the combination of business and leisure, also called ‘bleisure’, sets an intention for combining work and play, and has no doubt come about partly in response to Covid-19.



Antitrust Probe

Online Travel Giant Booking.com Faces Antitrust Probe in Spain - Tech Crunch

More tech antitrust activity: Spain’s competition watchdog has opened an investigation into potential anti-competitive behavior by the Dutch online travel agency giant, Booking.com, following a couple of complaints lodged by the Spanish Association of Hotel Managers and the Regional Hotel Association of Madrid.



2023 Travel Trends

Booking.com Makes Seven Predictions for the Reimagination of Travel in 2023

Today, Booking.com releases travel predictions research that foresees travellers navigating contradiction and chaos as they adapt to changing times in the year ahead. Against the backdrop of global upheaval, the digital travel platform reveals people are experiencing a multi-directional tug-of-war, working to reconcile what is important.


Digital Marketing

What Booking.com Was Doing to Gain Market Share While We Were All in Lockdown - Mirai

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored.



Post-pandemic Travel

Booking.com's Arjan Dijk on Post-pandemic Travel - The Drum

The Drum interviews Arjan Dijk, senior vice president and chief marketing officer of Booking.com, the leading online travel brand, on the evolving playbook for travel markets across the globe, the role that marketing will play in the reboot and the trends being seen in two of the largest markets: India and China.