A topic of hotel leadership in complex times could turn a conversation in any number of directions: climate change, inflation, technological changes. Yet for the experts gathered at Phocuswright Europe 2023 in Barcelona last month, reaching a consensus on problems facing hospitality proved easy.
Just how does Airbnb get away with spending so little on marketing – and what does a TikTok influencer have to do with it? What will it take to keep travel revenues growing, while the industry also does its part to save the world? Why does one travel sector see a silver lining in rising interest rates and inflation?
The theme of Phocuswright Europe 2021, 'Writing the Sequel,' challenges our industry to learn from its past accomplishments and mistakes and aim for a happily ever after. Now is your best shot to improve service and solve problems that may have existed for decades, while also tackling a whole new list of challenges and aspirations.