As Americans report lower anticipated travel budgets, they predict there will be less price gouging by travel companies. Meanwhile, on the marketing front, TikTok and podcasting continue to grow their reach as resources for travel inspiration.
With the rise of AI, Destination Analysts explores how travelers feel about AI-generated travel ads.
Even with tighter budgets, Americans don’t appear to be sacrificing their travel. Instead, many anticipate spending differently on their trips, making compromises on food and dining experiences and shopping purchases over shortening trip days or even scrimping on lodging.
So, who exactly are these Americans traveling abroad in droves this year? The Destination Analysts team got curious and decided to delve into a profile of U.S. travelers who say they are very likely to travel outside of the U.S. in the next 12 months - what we will refer to as 'American International Travelers.' What we found was a mix of the expected and the unexpected.
Continued high excitement for, and willingness to prioritize, travel is driving another record summer - but travelers are shocked at the prices, and many are willing to make trip changes as a result.
Americans’ love for travel continues, but the industry should heed warning signs - particularly feelings of a declining travel experience and the value they receive for their money - which may challenge this devotion.
Current financial sentiment may keep Americans from spending as freely as they did a year ago, however record levels of travel enthusiasm keeps them planning trips. Meanwhile, pet peeves about the travel experience abound, from transit delays to snoring seatmates.
The outlook for travel over the next months looks bright. Americans’ excitement for travel is at record levels and travelers’ reported average expected annual travel spending hit $4,677. American travelers say they will prioritize leisure travel in their household income’s spending in the coming months–over home improvements, clothing, entertainment and even dining out in restaurants.
The State of the American Traveler in March 2023 from Destination Analysts shows Americans will prioritize travel in their household income’s spending in the coming months - over home improvements, clothing, entertainment and even dining out in restaurants.
Americans are feeling the love for travel as economic anxieties somewhat abate