Travel Marketing
Less Than 20% of Consumers Are Influenced to Book Travel by Marketing Campaigns
Persado Study Highlights Missed Opportunities for Travel Marketers
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Topic - Marketing
Independent Hotels
Case Study - Hotel Il San Pietro Di Positano: Strengthening an Extraordinary Independent Brand
Located in Positano on the Amalfi Coast, south of Naples, their 56-room iconic property was enjoying its best year, as unprecedented numbers of pandemic-exhausted travelers were flocking again to Positano. Charging an average rate of €1,882 each night for a room, the hotel boasted a 99.9% occupancy rate and was fully booked until mid-October. This was in stark contrast with the preceding two years during the Covid-19 pandemic.
Travel Marketing
Creating Conscious Inclusion in Travel Marketing - By Jenn McCarthy
Travel brands are uniquely positioned to open the world to more people, including travelers of different gender identities, ages, abilities, ethnicities, religions and sexual orientations to experience and connect with new cultures, ideas, and landscapes. And travelers are looking for travel brands to be more inclusive and representative, according to data from the Inclusive Travel Insights Report.
HVS India - All-inclusive Resorts Are Regaining Popularity - By Mandeep S Lamba and Dipti Mohan
With leisure demand driving the recovery in the hotel industry, all-inclusive resorts are in high demand around the world, especially now that travel costs are rising, and travelers are looking for vacations that provide the best value for their money. Read on to know more.
Multilingual Travel And Hotel Marketing
The Pitfalls of Bad Translations and How to Avoid Them
A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.
Hotel Loyalty Programs
HVS India - Rethinking Hotel Loyalty Programs in the Post-COVID World - By Mandeep S Lamba and Dipti Mohan
Hotel companies are redesigning their loyalty programs to meet the changing consumer demands. Read on to know more.
Hotel Marketing Advice
5 Tips On How to Target Corporate Meetings For Your Hotel - By Are Morch
The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This season, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is yet to make a full comeback post-pandemic. Guest writer Are Morch shares his tips on how to target this market.
People Make The Difference
Hotel Sales: When Product, Process, Place, and Price Are The Same, People Make The Difference - By Doug Kennedy
Despite the efforts of brand leaders to create meaningful differentiation of hotel flags, when I speak with both professional and social meeting planners, they generally express seeing very little difference, at least within any given market segment. In other words, a core branded Marriott feels an awful lot like a Hilton, Hyatt, or Intercontinental.
Hotel Loyalty Programs
Which Loyalty Program is Best for Your Hotel? - By Joel Huffman
Hoteliers need to ask themselves a few questions: What type of guests are staying at your hotel? What are they looking for when they stay? Determining who your guests are and what they want will help you create the right system to reward them.
Hotel Marketing Trends
Marketing Trends - Connecting Consumers with Place, People, and Past
Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation - yet for many there is a growing desire to take a step back, catch their breath and establish some emotional roots for a measure of safety and stability. Consequently, businesses that deliver products and services that address this need to be grounded may have a leg up on the competition, new research shows.