Data from Amadeus’ Demand360 shows that in the first quarter of 2023 (January-March), the region saw a hotel occupancy growth trajectory of 61.7%, surpassing 2019 levels by 3%, thanks to the recent reopening of Greater China's border.
This market is a vital foundation for future success and Amadeus’ Traveler Tribes 2033 is essential reading for any seller or supplier looking to understand how travelers from the region will travel in the future.
This is a long-term project, with previous Traveler Tribes report releases in 2007 (exploring the sector in 2020) and 2015 (making predictions for 2030). Each is a fascinating time capsule, revealing how the future looked from vantage points in the past. Today, I would like to look back and see how our predictions have fared – what did we get right and what did we get wrong?
Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360® data as of March 12, 2023. As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years?
Anyone who knows me understands how much I value experiences and am always open to trying new things and visiting new places. Over the last year, I’ve seen travel blossom back to life, and it has fueled a newfound excitement in me to again explore both familiar and new places. It’s no wonder when I took the Traveler Tribes 2033 quiz, it categorized me as an Excited Experientialist.
With changes in the way we work and the way we travel, both travel management companies (TMCs) and corporations are continuing to make significant investments as they work to meet the evolving needs of their business travelers.
Over the past few years, like all companies, Amadeus has been working both internally and externally, on the impact of its actions with regards to sustainability. However, I believe we have reached a tipping point, particularly in corporate travel, where sustainability is now starting to drive the conversation.
Report commissioned by travel technology company Amadeus and administered by global research firm Northstar Research Partners defines the four new traveler profiles – Traveler Tribes – that will emerge in the next decade
Ignore it if you want: the metaverse of 2022 is just like the internet of the early 1990s. It could change everything.
US hotel occupancy for Christmas and New Year’s mirrors 2019 (pre-pandemic) trends, with warm destinations proving popular