While the market’s rankings were as forecasted, the values that produced that status were different than projected. ADR ($538) and RevPAR ($468) beat forecasts, while occupancy (86.9%) was lower. When adjusting for inflation (real), Phoenix’s ADR and RevPAR were easily all-time highs for the market.
U.S. hotel performance increased from the previous week, according to STR‘s latest data through 18 February.
Following the Handoff in Arizona, Las Vegas Unveiled the Larger-than-Life 'Super Ball', featuring the newly released Super Bowl LVIII logo.
Phoenix’s hotel revenue per available room (RevPAR) is forecasted to reach $419 for February 10-12, which would be the second-highest level for a Super Bowl weekend, according to STR.
The market is projected to achieve an ADR of $445 and a RevPAR of $396 for Friday, February 11 through Sunday, February 13.
With limited attendance and game festivities, Tampa’s hotel performance gains came in far lower than that of previous Super Bowl host markets, according to STR. Despite the current pandemic environment, the market was still able to post a 64.5% year-over-year increase in average daily rate (ADR).
STR projects average daily rate between $520 and $540 for Super Bowl weekend in Miami in 2020.
Atlanta hotel performance growth exceeded projections during Super Bowl LIII weekend, but ranked below the average of the previous eight host markets, according to an analysis by STR’s Consulting & Analytics office.
Atlanta hosts Super Bowl LIII in February, and while the market has one of the highest number of hotel rooms available among the past eight Super Bowl host cities, Atlanta's absolute occupancy and ADR are expected to be lower than those of past Super Bowl host markets.
During Super Bowl LII Weekend (2-4 February 2018), the Minneapolis market posted an average occupancy level of 92.5% and an average daily rate (ADR) of US$354.41.