The Ascend Hotel Collection, part of Choice Hotels International, Inc. (NYSE: CHH), opened 2023 with an impressive first quarter, further solidifying its status as the industry's largest upscale soft brand collection with over 330 hotels open or in development worldwide.
In the intervening 15 years, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent, unique hotels to access national sales and marketing platforms, reservation systems and loyalty programs without losing their character and community focus.
The brand's newest addition is owned and operated by longtime Choice franchise owner, Edgewater Group LLC.
The Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its portfolio of hotels: The Harborview in Port Washington, Wisconsin; The Crossroads Hotel – Newburgh in Newburgh, New York; and the 17 West Hotel in Tulsa, Oklahoma.
Choice Hotels International, Inc.'s (NYSE: CHH) Ascend Hotel Collection recently added four properties to its portfolio of hotels: Haywood Park Hotel in Downtown Asheville, North Carolina; Elevate Hotel at Sierra Blanca Ruidoso in Ruidoso, New Mexico; The Inn at Leonardtown in Leonardtown, Maryland and The Leo Collection Detroit in Lincoln Park, Michigan.
Choice Hotels International, Inc.'s (NYSE: CHH) Ascend Hotel Collection has reached a significant milestone with the opening of its 200th domestic hotel, as well as the third Ascend Collection resort for Lincoln Asset Management, marked by the addition of the Lincoln Sands Oceanfront Resort in Lincoln City, Oregon.