IHG Hotels & Resorts has signed Holiday Inn Express Sofia Airport in partnership with Hotel Express Sofia Airport OOD.
Located in the Bulgarian capital, and within easy reach of the countrys largest international airport, Holiday Inn Express Sofia Airport will bring a reliable, familiar short-stay option for guests visiting one of Europes most thriving capital cities. Holiday Inn Express Sofia Airport will join InterContinental Sofia and Crowne Plaza Sofia to further enhance IHGs presence in the destination.
The Holiday Inn Express brand is synonymous with efficient, dependable hotels which meet the essential needs of travellers in transit within a destination, or those seeking an affordable option from which to explore some of the worlds most exciting destinations. Guests appreciate the Holiday Inn Express brands promise of simple, smart travel and thoughtful amenities including the signature express start breakfast, complimentary wifi and quality-assured beds.
Ideal for business travellers or guests seeking to maximise their time in the city, Holiday Inn Express Sofia Airport will provide the brands friendly, frictionless, five-minute arrival and will become a convenient gateway to Sofia, and a solutions-driven stay.
The city of Sofia has established itself as an emerging travel hotspot thanks to its laidback culture, elegant architecture, vibrant arts scene and hearty, local cuisine. Sports-minded travellers can also make the most of the citys proximity to a number of quality ski resorts during the season, while those seeking a summer city break can delight in the warm Mediterranean-style temperatures the city enjoys for many months of the year.
Mrs Willemijn Geels, VP Development, Europe, IHG Hotels & Resorts, said: We are thrilled to be bringing one of our most iconic and best loved brands to another destination in Europe. Sofia is a fantastic city with lots to offer the modern traveller, and we are pleased the Holiday Inn Express Sofia Airport will provide the all-important essential elements for short-stay and business travellers. Airport locations are a vital aspect of our Holiday Inn Express brands growth strategy, and this latest signing further enhances our presence in tourist and connector cities across Europe.
Mr Wodenitcharow, Representative Hotel Express Sofia Airport OOD said, Bulgaria is a perfect destination for the Holiday Inn Express brand. We know the city of Sofia is popular with business and leisure travellers and guests are sure to appreciate the ease and convenience of one of the worlds most recognisable hotel brands, on the doorstep of Europes 13th largest city, and one of its increasingly busiest airports.