The latest 2023 EMEA hospitality statistics, including exclusive TrustYou and third-party data.
TrustYou EMEA Hospitality Statistics Q1 2023
#1 EMEA Review Volume Growth Continues in Q1 2023
Q1 2023 EMEA review volume reached 86.9% of the pre-pandemic level and recorded a 24.4% increase compared to Q1 2022.
In Q1 2022, the review volume was 69.6% of the total 2019 reviews. At this accelerated pace, the review volume could surpass pre-pandemic numbers starting Q2 2023.
EMEA Review Volume Evolution, Q1 2019, 2021-2023
Other indicators show strong growth. Based on STR and CoStar data, the average occupancy rate for Europe for Q1 2023 was just 5% below the pre-pandemic levels. The Middle East & Southern Africa registered the best performance compared to 2019. Arabic countries reached the same occupancy rate as in 2019, and Southern Africa is just 1% behind their 2019 levels. Northern Africa reached 91% of 2019 numbers.
In terms of ADR, the entire EMEA surpassed the pre-pandemic numbers. We see the highest increase in Northern Africa - 81% growth compared to 2019, followed by the Middle East - at 27%, Southern Africa - at 25%, and Europe at 21%.
#2 Positive Feedback is Steadily High
94% of the EMEA guest reviews are positive.
EMEA maintains its leadership position as the region with the highest proportion of positive reviews.
#3 Service Improves Scores; WiFi Brings Lower Ratings
EMEA Impact Scores follow similar patterns to the Q1 2023 global categories and subcategories.
TrustYou’s Q1 2023 EMEA Top and Bottom Impact Scores Influencing the Performance Score of a Hotel
EMEA is also where Service & Hotel had the highest positive impact on a hotel’s performance across the regions analyzed.
Guests were more likely to leave higher ratings when staff members were helpful and friendly In the Hotel category, Boutique and Water Park were the categories most likely to improve performance. For Location, closeness to local attractions was a crucial factor for travelers.
A poor WiFi connection and costs associated with WiFi were the factors most likely to bring lower scores for a hotel. For the category Price, travelers placed great importance on getting their money's worth. Lower scores for the category Room were more likely to result from maintenance and cleanliness.
Industry Wrap-Up - EMEA Hospitality Statistics Q1 2023
#4 Domestic Flights Declining
European internal flights are less popular than before the pandemic. Germany, for example, recorded a 38% decrease in domestic flights in 2022 - one of the sharpest declines in the region. Other countries that registered a significant drop are Lithuania (-38%), Finland (-35%), and Austria (-32%).
Three main factors contributed to this massive decline:
- Policies encouraging travel by train - the 9 & 49 Euro ticket in Germany
- National initiatives banning short-haul flights to reduce carbon emissions, with France being one of the countries leading these efforts.
- Travelers are becoming more aware and prepared to choose sustainable options when traveling.
The latest ETC study shows that 30% of Europeans think of traveling between April and May, a 6% increase compared to 2022. 4 out of 10 would make plans for June and July. August and September, the peak months, recorded a 9% decrease in demand.
Europeans are concerned about the rising travel costs (23%) and their available budget (17%) when planning their trip. Extreme weather also became a reason for concern - with 7% of Europeans considering this factor for their trips.
#6 Living the Good Life: The Rise of the Luxury SegmentThe luxury class registered the highest ADR in Q1 2023: 143 EUR, followed by upper upscale (121 EUR) and economy (119 EUR).
The high-end consumer sector is also more likely to spend on sustainable travel: 3 out of 4 EU travelers are willing to allocate more for sustainable activities and actions when on a trip.
#7 EMEA Countries SnapshotGreece has it all to record the best year for tourism. The summer season's pre-booking data shows that 2023 will be better than 2022. Arrivals and occupancy are expected to be 20% higher compared to 2022.
Spain already exceeded pre-pandemic airport arrivals. 53.6 million airport passengers visited Spain in Q1 2023, 1.6% more than in 2019 and 41.6% higher than in Q1 2023.
Turkey recorded a 12.3% year-on-year increase in arrivals in March 2023. Saudi Arabia visitors (+ 1959%), Japan (+259%), and China (+254%) registered the highest growth.
Use Guest Reviews to Attract More Happy TravelersHappy travelers spend more, book again, and promote your brand. How do you increase your visitors' satisfaction as a hotel, destination, or booking platform?
TrustYou offers a powerful tool for the hospitality industry that helps attract more visitors and improve guest satisfaction. With the help of our all-in-one reputation management platform, you can collect and analyze feedback from guests, identify improvement areas and address issues promptly. This leads to increased guest satisfaction, positive reviews, and, ultimately, more bookings. Our guest experience solution platform allows you to engage with guests before, during, and after their stay, fostering a sense of connection and building trust.
*The requested Q1 2023 top and bottom Impact Scores reflect the main semantic categories.
** Q1 2023 Impact Scores and Review Volume were requested at the beginning of April 2023. Due to the dynamic nature of the database with reviews and hotels being updated, the numbers may vary if data were requested at an earlier or later stage.
***the report includes rounded numbers for a clearer data representation.
Catalina Brinza
Catalina is a social media and data enthusiast. At TrustYou, she's on the mission to bring the most out of travel and hospitality data. One day, she hopes to experience Japan's culture to its fullest.
About TrustYou
TrustYou is on a mission to make guest communication and feedback simpler and more productive. All communication channels, together in one place, is the new way of doing business. Today, customers expect instant responses on their preferred communication channels. As a subset of communication, feedback is the foundation to build better products, services and companies.
TrustYou helps companies win through the power of listening and provides a Guest Experience (GX) Platform that makes listening to customers easy, powerful, and actionable. The platform unlocks the potential of guest feedback and helps to:
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