Rosewood Hotels & Resorts has been appointed by Eleven D&C Co., Ltd. to manage Rosewood Seoul, a new build ultra-luxury hotel set to open in 2027.
Situated beside Yongsan Park in the heart of the city, the hotel will exist within The Parkside Seoul, a revolutionary development occupying the former site of the United Nations Command. The mixed-use neighborhood will also include high-end retail and residences connected by expansive outdoor spaces, creating a new environment for activity and human interaction.The location of Rosewood Seoul holds significant cultural, historical, and geographical value and places visitors within an exceptional area of the city. With frontage along Noksapyeong-daero, one of Seoul's main thoroughfares, The Parkside Seoul serves as a connector to both the city's traditional business district to the north and the modern Gangnam area to the south.
Akin to Central Park in New York or Hyde Park in London, the hotel's neighboring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea. Guests of Rosewood Seoul will find more opportunities for exploration and discovery in the hotel's surrounding Itaewon area, one of Seoul's most affluent neighborhoods. Here, sophisticated shopping, world-class dining, and elegant nightlife are all within easy reach.
"Seoul is one of Asia's most dynamic metropolises known for its innovation while simultaneously honoring its distinctive history and heritage," says Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. "We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travelers."
Led by Kohn Pedersen Fox Associates, a prestigious American architecture firm that has guided several of Rosewood's most prolific projects across Asia, including Rosewood Hong Kong, Rosewood Bangkok, and Rosewood Guangzhou, Rosewood Seoul's design will channel Rosewood's guiding A Sense of Place® philosophy. This guiding principle ensures that each property's destination serves to inform the entirety of the guest experience, and Rosewood Seoul will be no exception. Inspired by Seoul's famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city.
"We are thrilled to have Rosewood Hotels & Resorts join The Parkside Seoul, a mixed-use development project planned on a site with historical significance in the center of Seoul. Despite the site being located in the heart of the city, it took 111 years for the site to be returned to the Korean people due to its tumultuous history, making the development of The Parkside Seoul a historic event in itself" says Seok Oh Eum, Chairman of Eleven D&C. "The combination of the dynamic charm of Seoul, a city where the past and the present coexist, and Rosewood's guiding principles is sure to make Rosewood Seoul a new landmark of Seoul, beloved by sophisticated travelers from around the world and Seoulites alike."
Rosewood Seoul will also be home to an Asaya, Rosewood's comprehensive wellness concept focused on the intersections between physical, mental, and emotional well-being. This expression of Asaya will be designed to incorporate offerings that speak to Korea's cutting-edge approach and commitment to health and beauty. Spanning 4,500 square meters, Asaya will have multiple treatment rooms, hydrotherapy and relaxation areas, indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness center and an indoor golfing facility. Additional hotel facilities will include extensive, multi-purpose event space totaling 1,800 square meters and Rosewood Explorers, the brand's culturally inspired kids club concept.