Sonesta International Hotels Corporation (Sonesta) today announced the debut of Sonesta Essential, a new Upper-Midscale Select-Service segment brand which is now available to franchise in the U.S.
Sonesta Essential offers franchisees easier new builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes.
"Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences," said Sonesta Chief Development Officer Brian Quinn. With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment."
Sonesta Essential's brand pillars focus on offering guests a comfortable, clean place to stay, with a warm and friendly guest experience and foundational brand standards, including 24-hour reception, a fitness center, complimentary hot breakfast, a premium all-day coffee experience, high-speed complimentary Wi-Fi, and elevated bedding with a unique sleep program.
The first two Sonesta Essential hotels will be Sonesta Essential Vacaville, CA, a franchise, which is set to open in late spring 2023 and Sonesta Essential Chattanooga, TN, a managed property, which will be converted from Sonesta Select in the fall of 2023.