Choice Hotels International, Inc. (NYSE: CHH) celebrated the groundbreaking of the Everhome Suites Atlanta-Newnan in Georgia. Launched in 2019, Everhome Suites is Choice's newest extended stay brand and features flexible, apartment-style accommodations for longer-term stays.
"At Choice, our brand strategy is focused on driving growth across high-value and revenue intense segments for our owners. It's part of why we launched Everhome Suites to begin with, which allows franchisees to capitalize on the highly sought-after extended stay segment with a brand that offers industry-leading resources and an operating model that is designed to maximize the return on investment," said Anna Scozzafava, vice president, brand strategy and operations, extended stay, Choice Hotels. "The groundbreaking of the Everhome Suites Atlanta-Newnan not only represents the continued growth of our extended stay portfolio in key markets but underscores our quest to breathe new life into the segment with fresh, modern hotels that both developers and long-term travelers prefer."
Slated to open next spring, the planned four-story, 115-room Everhome Suites Atlanta-Newnan is ideally situated at 61 Diplomat Parkway and provides future guests with easy access to nearby downtown Atlanta as well as the many corporations that have established Newnan as their logistics hub, including Amazon, HelloFresh, PetSmart, Shopify, and Yamaha. When the hotel opens, guests can expect to stay connected to the things that matter most during extended trips with familiar conveniences, including:
- Rolling workstation – perfect for finishing up work ergonomically or sitting down for dinner.
- Full-size closet and additional open and closed storage so guests can stay organized for the days ahead.
- Spa-like bathroom with ample counter space and high-quality fixtures.
- Pet-friendly options so guests can bring their favorite companions on the road.
- Fully equipped kitchen to support guests' health and wellness lifestyles, including:
- Appliances, like a full-sized refrigerator, dishwasher, stovetop and microwave.
- Everything they need to prepare and enjoy a home-cooked meal: flatware, cookware and plenty of counter space.
- "Extras" to tackle just about any recipe: small appliances, such as blenders, slow cookers and air fryers will be available to rent at the front desk.
- Modern and sophisticated public spaces, including:
- Multipurpose lobby area that allows guests to eat, work or relax.
- Fully outfitted, spacious fitness center with cardio and strength training equipment.
- Guest laundry facilities.
- 24/7 self-service Homebase Market with a variety of snacks, beverages, meals, grocery and sundry items.
- Outdoor amenity space with grills and firepits.
- Design options that take their cues from local culture, including murals by hotel entrances and public space artwork depicting the surrounding area.
The Everhome Suites Atlanta-Newnan was developed by Atlanta-based Turnstone Group and will be managed by Sandpiper Hospitality.
"For us, teaming with Choice Hotels to develop one of the first Everhome Suites is a no-brainer after the success we've had with WoodSpring Suites. The company has always been a leader in the midscale segment and was among the first to target the unique needs of extended stay guests and developers," said Chip Johnson, CEO of Turnstone Group based in Atlanta, GA. "The Everhome Suites product marries Choice's decades of midscale experience with a proven extended stay operating model and the modern accommodations long staying guests love. We cannot wait to bring this new hotel to the Atlanta market, so travelers can experience this fantastic new brand."