Hyatt Hotels Corporation (NYSE: H) announced that a Hyatt affiliate has entered into a franchise agreement with 12.18. group to debut the Destination by Hyatt brand in Italy with 7Pines Resort Sardinia. The 76-room resort is expected to open in early July, representing several significant milestones, including the continued growth of Hyatt’s luxury resort portfolio, the first Hyatt affiliated hotel on Sardinia, and the second 7Pines Resort in Europe, joining 7Pines Resort Ibiza.
The Destination by Hyatt brand is a diverse collection of luxury and upscale independent hotels, resorts and residences that are all individual at heart, yet connected by a commitment to embody the true spirit of each location. The resort is situated in the neighborhood of Porto Cervo and elegantly nestled within a tranquil, secluded cove on the northern shores of the island. 7Pines Resort Sardinia offers a laid-back luxury-lifestyle experience and aligns completely with the Destination by Hyatt brand’s purpose to deliver immersive experiences, authentic design and genuine service.
“It is a privilege to join forces once again with the 12.18. group for 7Pines Resort Sardinia, which will join the Destination by Hyatt portfolio,” said Felicity Black-Roberts, vice president of development Europe. “At Hyatt, we place great emphasis on forming meaningful relationships with owners, so together we can create luxury hotels and resorts in desirable and unique locations that matter to our guests and World of Hyatt members. In this, Hyatt’s second collaboration with 12.18 group, 7Pines Resort Sardinia has been designed in harmony with its surroundings, and truly reflects the Destination by Hyatt brand’s commitment to embody the spirit of each location.”
"The new 7Pines Resort in Sardinia is 12.18.’s second collaboration with Hyatt, which we see as one of the market leaders for luxury hotels. The Destination by Hyatt brand aligns perfectly with the 7Pines Resorts brand values, and being part of this brand portfolio represents an important milestone for the expansion of the 7Pines brand,” said Jörg Lindner, managing director at 12.18. group. “7Pines Resort Ibiza opened last summer under the Destination by Hyatt brand and we have already seen tremendous results after only one season. We are thrilled to work again with Hyatt as we see enormous potential and value. With Hyatt on our side, we are convinced the soon-to-open 7Pines Resort Sardinia will be a success. Furthermore, our group portfolio has proven to be impressively resistant to recent global crises achieving results that are exceeding pre-pandemic levels. I believe what makes the 12.18. group so successful is our specialization in the luxury segment. The desire for travel within the luxury market has remained and we have seen that guests are ready to spend more than ever for luxurious holidays. At the 12.18. group we have aligned our portfolio accordingly to cater to luxury travelers and their changing expectations."
7Pines Resort Sardinia will join the Destination by Hyatt portfolio, marking the sixth Hyatt affiliated hotel in Italy, joining the soon to re-open Park Hyatt Milan, as well as Hyatt Centric Milano Centrale, Hyatt Centric Murano Venice, Il Tornabuoni, which is part of The Unbound Collection by Hyatt portfolio, and The Tribune, which is a JdV by Hyatt hotel.