Sonesta International Hotels Corporation (Sonesta) today announced the official launch of Sonesta Franchising, its expanded global hotel franchising organization. The debut of Sonesta Franchising in the U.S. includes its established Sonesta Hotels & Resorts and Sonesta ES Suites brands, along with recently introduced Sonesta Select and Sonesta Simply Suites brands
Today, Sonesta is the 8th largest hotel company in the U.S. with approximately 1,200 franchised and managed properties, following its recent acquisition of Red Lion Hotels Corporation (RLH). The newly consolidated company now offers a complete platform of franchise services, hotel operations and franchise support, featuring industry-leading brands with a wide range of hotel service levels to meet travelers' needs. Currently 12 of Sonesta's 15 brands are available for domestic franchising.
Sonesta President of Franchise & Development, Keith Pierce, said: "We can scale our franchising efforts quickly and efficiently by leveraging established tools and resources we have through our acquisition of RLH. As a result, franchising with Sonesta is seamless and flexible. We are easy to work with, friendly and we offer a flat fee franchising model for some of our most popular select service brands. With new franchising capabilities, growth momentum and an expanding global footprint, Sonesta's future is exceptionally bright."
Sonesta Chief Development Officer, Brian Quinn, said: "Sonesta approaches franchising with a clear understanding of the challenges facing hotel owners and operators because we own and operate hotels ourselves. We care about our franchisees' bottom lines. Although new to domestic franchising, Sonesta has a growing, robust development team staffed by seasoned leaders."