Home2 Suites by Hilton has achieved its 500th hotel opening in just 10 years, becoming one of the fastest hotel brands in industry history to reach that milestone.
Today, Home2 Suites by Hilton holds the industry’s largest pipeline in North America, with more than 400 hotels in development, and is in the midst of a global expansion by introducing an innovative and value-added extended stay product in China, with the first hotel expected to open this fall.
“As we reflect on the past decade, I’m extremely proud of Home2 Suites by Hilton’s growth, and can attest to the bright future that lies ahead, evidenced by our robust pipeline,” said Leonard Gooz, global head, Home2 Suites by Hilton. “The brand’s accomplishments and record growth would not be possible without the partnership of our passionate owners and developers who share in our belief that if you develop the right product and deliver a differentiating service experience, guests will love it and seek more of it.”
Journey to 500
At the time of its launch in 2011, Hilton saw a need in the marketplace for a midscale, extended-stay hotel offering that would deliver the familiar comforts of home, regardless of a guest’s length of stay. Since the brand’s inception, Home2 Suites has shown great strength and resilience in the market during both healthy and challenging cycles. Customer demand answered by the brand’s design and amenities has set up Home2 Suites to quickly become one of Hilton’s fastest-growing brands since its inception.
Home2 Suites is able to achieve rapid growth because of strong partnerships with its owner-developers, like that with Baywood Hotels. Baywood is a longtime partner with more than 60 Hilton-branded properties — 19 of them Home2 Suites, including its latest addition, Home2 Suites by Hilton Fort Myers Airport.
“We’re proud of our valued partnership with Hilton, and more specifically, proud to be part of Home2 Suites by Hilton’s rapid growth and success over the past decade,” said Al Patel, president, Baywood Hotels. “From day one, Home2 Suites has shown the resilience of its extended stay model. It’s been a great brand to develop, operate and invest in. That holds true especially in today’s increasingly crowded extended stay space where our Home2 Suites properties continue to perform strongly.”
Global Growth
Boasting the largest pipeline industry-wide in North America, Home2 Suites has the opportunity to double its global footprint over the next few years.
In China, the brand’s master license agreement with Funyard Hotels & Resorts, a core alliance enterprise of one of China’s largest real estate corporations, Country Garden, is planned to introduce an innovative new extended-stay product that provides travelers with home-like amenities in the region. Via the concept of “Travel + Living,” Funyard will develop more than 1,000 Home2 Suites hotels in China. The first Home2 Suites is expected to open this fall, marking the brand’s entry into the Asia Pacific to capture the emerging Travel + Living demand in the region.
“Home2 Suites by Hilton is well-positioned to flourish in the Chinese market where we’ve seen rapid growth across several Hilton brands over the last few years,” said Alexandra Jaritz, senior vice president, brand management, Asia Pacific, Hilton. “We look forward to continuing to work closely with our partners at Funyard as we realize our shared vision to provide travelers in China with an innovative and quality extended-stay product at a great value.”
Home2 Suites offers modern, all-suite accommodations with fully accessorized kitchens or kitchenettes, in addition to modular furniture, providing guests the flexibility to customize their suite to their style and preference. The pet-friendly hotels also feature free high-speed internet, complimentary daily breakfast, inviting communal spaces, popular outside amenities such as grills and fire pits, Home2-branded amenities such as Spin2 Cycle, a combined laundry and fitness area, and Home2 MKT for grab-and-go items.